RISING LEVELS OF ANTIOXIDATIVE PHYLLOBILINS IN STORED AGRICULTURAL PRODUCE AND THEIR IMPACT ON CONSUMER ACCEPTANCE

Rising levels of antioxidative phyllobilins in stored agricultural produce and their impact on consumer acceptance

Rising levels of antioxidative phyllobilins in stored agricultural produce and their impact on consumer acceptance

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Abstract Consumers often throw Tinted Moisturizer away faded greens, because taste and appearance are less appealing compared to fresh ones.We report here a family of antioxidants, the phyllobilins, which increase during storage COMPLETE COOKIE PEANUT BUTTER in iceberg lettuce and cucumber.We show that informing consumers about rising levels of phyllobilins leads to a longer willingness to consume faded lettuce and to an improved health and safety perception.

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